Español Nederlands
5.1 CUSTOMERS
ANALYSIS
Instituto
Cervantes Benelux has built up a file of about 600 companies
with Spanish speaking contacts. Sections: exportation, mother
daughter company, tourism, transport, development collaboration.
Among these companies research can be done to the need of intensive
courses in Spanish, trainings in Dutch-Spanish Intercultural Management
and management trainings in Spain. Instituto Cervantes Netherlands, Belgium, Luxemburg, England and Wales counts in this field furthermore with the collaboration
of the Dutch-Spanish Centre for Trade Promotion, the Dutch Chambers
of Commerce, the Federation of Dutch Employers Organizations VNO/NCW,
the Dutch Desk Spain of the ABN AMRO bank, the Spanish embassy
in the Netherlands, the Dutch embassy in Madrid, the Spanish Tourist
Board in The Hague, the Dutch embassy in BRUSSELS
and the Government of Great Britain.
Tuesday 25th
of May 2004: The contents
of this customers analysis has been strongly antiquated. The founder
of this company has built up this file of companies in 1986 as
the founder/member of the board of the foundation STICHTING
BEROEPSGERICHTE OPLEIDINGEN (SBO )in collaboration with the
Employment Office of Amsterdam (Peter Stoks). In January 1988
he resigned definitively from the board of governors of the SBO.
The file of companies still has to be transferred by SBO to the
foundation Stichting
Cervantes Benelux, as far as that has not been done yet. Also
the former management of the Dutch Centre of Trade Promotion (NCH)
has made available a list of companies. These files have never
been used however. The information has been lost in the course
of the years. Besides Instituto
Cervantes Benelux has carried out a maling in December 1996
to the Presidents of the Boards of Directors of a number of Dutch
multinationals which are active in Spanish speaking countries.
The companies in question are mentionned on page 34 of the book
Letters
to Diana, Princess of Wales. The data have been made available
at that time bij the Chamber of Commerce of the Dutch town of
Nijmegen. No reactions have been received until now. In my letter
Baak-kring
to Mr. George Görtemöller I have asked his collaboration
in further marketing investigation, as been mentionned in the
letter Teambuilding.
J.L. VAN DER HEYDEN
The first PURPLE
GOVERNMENT of THE
KINGDOM OF THE NETHERLANDS.
First row from left to right Minister
of Education, Culture and Sciences JO
RITZEN, Minister of Foreign Affairs HANS
VAN MIERLO, Prime Minister WIM
KOK, Founder Instituto Cervantes JOHN
VAN DER HEYDEN, Home Secrtetary and Vice Prime Minister HANS DIJKSTAL,
Minister of Justice WINNIE
SORGDRAGER, Minister van Finance GERRIT
ZALM. Back row from left to right Minister of Public Health
and Sport ELS
BORST, Minister of Agriculture, Nature and Fishing JOZIAS
VAN AARTSEN, Minister of Traffic and Water Management ANNEMARIE
JORRITSMA, Minister of Defense JORIS
VOORHOEVE, Minister of Economical Affairs HANS
WIJERS, Minister of Social Affairs and Labour AD
MELKERT and Minister of Development JAN
PRONK.
MARKET ANALYSIS
Instituto
Cervantes
is legally registered at the Benelux
Trade Registrar
under deposit numbers 0508277 and 843323 in class 41: education,
trainings and courses and is a tradename of the Foundation
Cervantes Benelux
in Nijmegen, registered under number 41211928 of the Chamber of
Commerce of Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto
Cervantes Limited
is registered for England and Wales under Company No. 3300636
at Companies
House, Cardiff.
Cervantes Holding
is a member of the Baak-kring
Management Centre VNO-NCW.
Photograph ENGELENBURG
CASTLE, KINGDOM
OF THE NETHERLANDS.
